Top 10 SALES Techniques for Entrepreneurs - #OneRule

Sale should always be first port of call for new Entrepreneurs, agree?

4 Mental Techniques to Improve Your Time Management | Brian Tracy

Essential for new Entrepreneurs. Great tips to get you focused, organised and simply get it done!

Are Entrepreneurs Born -- or Made? Research Says 'Born.' But There's a Catch.

Entrepreneurs, social psychologists and economic theorists have all speculated whether entrepreneurs are born or made -- in other words, whether you're predisposed to become an entrepreneur due to your genetic makeup, or whether that disposition comes from your environment, conditioning or other external influences.

For most entrepreneurial hopefuls, it’s comforting to think that entrepreneurs are made, that even if you lack the "right" DNA, enough practice, experience and conditioning can help you be a success.

But step away from that comfort zone, because research seems to indicate the opposite: Entrepreneurship rates, it turns out, especially rates of entrepreneurship success, are influenced more by a person’s genes than his or her upbringing and degree of nurturing. Fortunately for the majority of entrepreneurial hopefuls, however, there’s a catch.

What the research says

There have been many studies attempting to answer this question, and they've landed on each side of the argument. In the nature vs. nurture debate (looking at factors beyond entrepreneurship), the most effective studies have been those done on twins, because they naturally share DNA, but may have experienced different environments and upbringings. An important distinction here is that identical twins share 100 percent of the same genetic information, while fraternal twins share 50 percent.

One study that looked at entrepreneurial tendencies, specifically, was done by Scott Shane, a professor at Case Western Reserve University. Shane looked at hundreds of pairs of twins, eventually finding that the identical twins among them had much higher rates of “shared entrepreneurial tendencies” than their fraternal counterparts or subjects in the control group.

Further exploration of data, including the research of molecular genetics, has traced  this genetic heritability to four core entrepreneurial traits, each of which increases the likelihood of becoming an entrepreneur, while also being heritable:

1. The likelihood of starting a business. Genes can influence your probability of starting a business.

2. The ability to identify new opportunities. Your ability to identify business opportunities is similarly heritable.

3. The tendency to become self-employed. Related to but distinct from starting a business, self-employment is also a heritable probability.

4. Extroversion. Though extroversion by itself isn’t enough to motivate entrepreneurship, extroverts have an easier time making new connections, leading followers and engaging in a wider community.

A less formal survey of entrepreneurial beliefs found that just 1 percent of entrepreneurs surveyed believed that higher education played any role in shaping their entrepreneurial mindset. Conversely, 61 percent said their entrepreneurial characteristics had arisen from their innate drive.

The catch

What’s the catch here? All of these studies and surveys looked at entrepreneurs as a group; it paid no attention to how successful those entrepreneurs actually were. So, the takeaway here is that your genes play a role in your likelihood of actually starting a business, rather than whether that business will actually be successful.

In other words, just because you have a lower genetic likelihood of starting a business doesn’t mean you can’t start a business, or that the business won’t be successful. In fact, with significant drive and practice, you might be even more likely to succeed than someone genetically predisposed to starting a business -- especially if that person hasn't had as much real-world experience as you.

The role experience plays

Another study, from Stanford Graduate School of Business professor Kathryn Shaw looked at data from 2.8 million small businesses to determine rates of success based on previous experience. As you might expect, success rates were dramatically higher for entrepreneurs who had previous experience running a business.

This may seem like an obvious observation, but it’s important to consider in the discussion on whether entrepreneurs are born or made; it turns out that, regardless of your tendency to start a business, the real determining factor for success is in how much experience you get in an entrepreneurial role.

The two distinct questions we can ask

The first is: Are entrepreneurs born or made? This question looks only at a person’s probability of starting a business; and. according to research, entrepreneurs are more oftenborn.

The second is: Are successful entrepreneurs born or made? This question ignores the probability of starting a business, instead favoring the probability of success within a leadership position of a business. According to research, successful entrepreneurs are more often made.

What does all of this mean for you, the aspiring entrepreneur? If you want to dig deeper, you can look to your family members to get a loose, subjective gauge of your relative chances of starting a business; if entrepreneurship runs in your family, you’re probably more likely to start a business. If you have a burning desire to be self-employed, entrepreneurship may be innate.

More importantly, though, regardless of your heritage, your chances of making a business successful aren’t set in stone. Even the least genetically likely entrepreneurs can become successful if they spend enough time improving their skills, gaining experience as entrepreneurs and committing themselves to better ideas and self-improvement.

Jayson DeMers • VIP Contributor

Founder and CEO, AudienceBloom

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Opinions expressed by Entrepreneur contributors are their own..

How to Create Your Customer Avatar [FREE TEMPLATE]

• Buyer Persona
• Marketing Persona
• Customer Avatar
• Target Market

These are the phrases that are used interchangeably to describe the fictional, generalized representations of the persona that is most likely to buy from you.

It is critically important to the success of your marketing, sales, product development, and delivery of services that you have a deep understanding of who your customer avatar is. You've likely heard the phrase, "You can't hit a target you haven't set." This applies beautifully to the importance of having a clearly defined customer avatar.

Having a deep understanding of a clearly defined customer avatar will help you:

• Determine what social platforms they are spending their time on so you know where your business should be present and active.
• Be more effective in your advertising. Your marketing dollars will be well spent when you know where to advertise and who to target to maximize your exposure.
• Better connect with your avatar with your copy because you will have an understanding of their pains, pleasures, desires, and wants.
• Deliver and develop better products/services because you are able to anticipate your markets’ needs, behaviors, and concerns.

Creating your avatar

So, having a clearly defined customer avatar is important; the question is, "How do I create one?" The good news is, that creating a customer avatar is not difficult to create if you ask the right questions.

"What are the right questions?" you ask. You are in for some tremendous value because I have created a complete template to help you create your own customer avatar. This template makes it easy to compile all of your information, knowledge, experience, and research into one beautiful and presentable format. 

Download your customer avatar template now and begin the journey of successful marketing, sales, product development, and delivery of services that will knock the socks off your perfect customers. 

Now, you could download the template I have created and begin filling it out right away, but the most effective customer avatars are created with information based on market research as well as information that you gather from your current customer base. I would suggest that you take the time you need to gather the most accurate information you can to develop your avatar. Use surveys to capture feedback from your existing customers. Ask Your Target Market is also a great solution to survey a larger audience base. Adding a Custom Audience Pixel to your website is also a great way to track and learn more about people who have visited your website. Interviews are also a great way to capture valuable information. Interviews can allow you to dive deeper into the answers that are given by asking "why?" Asking "why" allows you to uncover the behaviors that drive them.

Multiple avatars

By now you might be thinking, "What if I have more than one avatar?" Having multiple avatars is perfectly fine. In fact, most businesses will have more than one ideal customer, especially if they offer more than one product/service. The best way to define your avatars is to tackle them one at a time. I would suggest that you start with the market that brings the most profit to your business (good idea, right?). Through this process, you may even find yourself realizing that your business is too broad and that you tighten up your product/service offering so that you can really develop your niche and position yourself to deliver your best to that market.

Negative avatars 

Creating a negative avatar can be as beneficial as creating your customer avatar. A negative avatar is a generalized representation of the persona that you don't want as a customer. Having an understanding of who you don't want to serve as a customer can sometimes make it easier to know who you dowant to serve as a customer. If you decide that you'd like to start here I would suggest that you think of that one customer that was a total nightmare for you to work with and document all of the things that made the relationship unsuccessful. The key here is to focus not on personal characteristics of why the individual was not easy to work with, but rather on the reasons why they didn't make a good fit for your product or service (such as pricing was too much, the probability of increased churn, or that they were not properly equipped to be successful long-term). 

Start defining your avatar

1. List out your avatars demographic traits: Examples of demographic traits are age, sex, education level, income level, marital status, occupation, religion, and average family size. This area of defining your customer avatar is typically easy to define.
2. Psychographic traits: Psychographic traits are a little more complicated and require a deeper understanding of your Avatar. Psychographic traits are based on values, attitudes, interests, and lifestyle. Examples of Psychographic traits are: wants a healthy lifestyle, values time with family, doesn't have much time, uses Pinterest to do home DIY projects.
3. Name your avatar: Naming your avatar humanizes the profile. If you are targeting both men and women you will want to create both a male and female name.
4. Put a face to their name: Find a picture online in stock photos that best represents what your avatar looks like visually.
5. Design a dossier: A dossier is a one-page collection of information about your avatar that includes the name, picture, information, and story about your avatar.
6. Write a story about your customer avatar: Image you are your avatar and you are journaling about the discovery of your product/service. What were they thinking before they bought your product? How were they feeling? Why were they feeling that way? What were they looking for? What were they hoping to solve or accomplish? How did they find you/hear about you? How did they feel once they purchased your product/service? 

Takeaways

At the most basic level, developing a customer avatar will help you become more effective in your messaging which will help you to cut through the noise in marketing today. Using your customer avatar in combination with a solid Lifecycle Marketing Strategy is a surefire way to explode your business growth. Here are a few things to keep in mind as you begin creating your customer avatar:

• Create a negative avatar first to gain clarity about whom you know you don't want to serve as a customer and who doesn't make a good fit.
• Give your customer avatar a name, face, and a personal story to bring him/her to life. Be as specific as possible, the more details you have the more you and your perfect customer will connect.
• Tackle one customer avatar at a time.
• Create your avatar based on market research and customer feedback rather than your own opinion and perception.

by Misty Kortes

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Seven Key Steps to Success in Today's Challenging Business World

Succeeding as a business in today’s business world is no small feat, as entrepreneurs need toovercome significant challenges from the start, such as creating a viable business model, building a strong and reliable team, standing out among your competitors, and generating enough revenue tobe sustainable.

While there is no one-size-fits-all recipe for success, having a clear road map and making sure to implement a series of critical st Succeeding as a business in today’s business world is no small feat, as entrepreneurs need to overcome significant challenges from the start, such as creating a viable business model, building a strong and reliable team, standing out among your competitors, and generating enough revenue to be sustainable.

While there is no one-size-fits-all recipe for success, having a clear roadmap and making sure toimplement a series of critical steps toward one’s business goals can have a tremendous impact on an organization’s growth and development.

Below, seven members of Young Entrepreneur Council below share some key steps you should take, including talent retention, knowledge of the market, trust in your team’s capabilities and not being afraid of failure. Here are some details.eps toward one’s business goals can have a tremendous impact on an organization’s growth and development.

Below, seven members of Young Entrepreneur Council below share some key steps you should take, including talent retention, knowledge of the market, trust in your team’s capabilities and not being afraid of failure. Here are some details.

1. Retain Your Talent

Entrepreneurs need to be catering to their employees. Any company can do sales, any company can do marketing and any company can provide quality assurance — but not all companies can maintain their talent. Talent is what separates the lead singers from the rock stars. Catering toemployees is a multi-faceted goal, involving extensive vacation time, freedom to work and earnest involvement in their growth. - Allyson Case, Integro Rehab LLC

2. Give the Market What It Needs

In order for an entrepreneur to remain competitive and achieve success in the modern businesslandscape, they must maintain a high level of curiosity, work ethic, focus and persistence. Many times, people chase what is trending, or what they think will make them rich or famous, for instance. Forget what you want and focus on connecting with something the market needs, that you love and that you can be the best at. - Dan San, Meural Inc.

3. Help Others Shine

Helping others shine leaves a bigger impact on your character than all your efforts to raise yourself up. This type of commitment to the team will not go unnoticed. Look for an opportunity to put other people in the limelight. They will drop their negativity and will look forward to working with you. This is how true leaders are shaped. - Sweta Patel, Silicon Valley Startup Marketing

4. Evolve Constantly

To achieve success in the modern business world, entrepreneurs need to constantly evolve. CDs didn't become irrelevant because the quality suffered, they became irrelevant when MP3s arrived. Blockbuster didn't become yesterday's news because their selection was down, it happened because they didn't evolve quickly enough to our on-demand culture. If you don't evolve, someone else will. - Matt Carpenter, College Funding Services (CFS), LLC

5. Don’t Be Afraid to Fail

Don't get discouraged: Keep your head up and work your butt off. If becoming an entrepreneur was easy, then everyone would do it. Making mistakes is what has made me successful. I had 10-plus businesses fail before I landed a successful one. The lessons I learned from my failures are 10 times more valuable than any book or article. - Jonathan Bast, T3 Marketing, LLC

6. Be Ready to Work With a Remote Team

Entrepreneurs need to set up their business to work in remote environments. The workforce is constantly changing, and more people are becoming location-independent. In the U.S. alone, it's estimated that 50 percent of the workforce will be working remotely by 2020. Entrepreneurs need to be prepared: People no longer desire to be tied down to an office — they want more freedom. The change is inevitable. - Jinny Oh, Wander

7. Let Your Employees Grow

For me, the most important part of any business are the employees. Allowing your employees towear multiple hats, feel engaged in business operations, and make their own decisions is a keyfactor in attracting and retaining talent in the modern world. And always be over-transparent. Remember, the employees are what make your business what it is, so don’t lose sight of this fact. - Mark Grignon, Kognitiv, Inc.

POST WRITTEN BY

Young Entrepreneur Council

  YEC is an invite-only organization comprised of the world's most successful entrepreneurs 40 and younger.  

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5 Sales Skills Everyone Should Possess

Sales is something that everyone needs to learn. What few people realize is that they’re closing deals every day. If you don’t work in sales it’s easy to assume you don’t need to learn how. That’s simply not true. Developing sales skills will help you in many situations beyond a sales job.

Whether you’re closing a big deal or selling your significant other on where you’re going for dinner it’s still a sale. At the end of the day there’s no secret formula to closing every deal. However there are plenty of sales skills you can develop to improve your close rate.

Here are five sales skills that everyone should possess:

Qualify Every Single Prospect

It’s estimated that more than half of the prospects you come across aren’t actually a good fit for your products or services. That said sales people still spend hours trying to push their products on these unqualified prospects.

Instead of rushing to the sale you should emphasize quality control. As you prospect, develop a strict process on how you qualify a customer. I suggest making a basic check-list. Decide on what is required to be considered a qualified lead and only move forward with prospects who meet your specific requirements.

Script Your Introductions

Studies show that it only takes about 10 seconds for a prospect to decide whether or not they want to continue a conversation with you. This makes your introductions extremely important.

Since sales is a numbers game, you’ll likely be doing plenty of introductions throughout your career. Instead of leaving it up to chance you should always try to script your introductions. You can try out different methods but make sure you keep the script constant for a few prospects. Once you find one that works, stick to it as much as possible.

Find Your Metrics

As I mentioned above, sales it truly a numbers game. As you schedule your week for success you should always quantify what it’s going to take to hit your goals. Keep track of metrics like email opens, responses, and calls scheduled per set of prospects. Your end goal is obviously a closed deal.

If you can build a model that clearly shows what it takes to close a deal you’ll be able to work much more efficiently.

Build Relationships

Building rapport through schmoozing simply isn’t enough to win clients over. People are becoming increasingly skeptical of salespeople these days. This makes it increasingly important to build real relationships with prospects and clients.

If a prospect trusts you on a personally level then they’ll trust that your products and services will provide value. If you’re able to build relationships with existing clients then they’ll be more likely to give you a referral or two when you ask.

Listen Attentively

Every sales mentor will tell you that you need to listen more than you speak. This is especially true when the client begins to express interest in the deal. When a client is on the verge of closing they will typically ask their most important or pressing questions. These questions are the tipping point for whether or not they want to close.

If you fail to listen attentively you’ll miss valuable information on that specific client and potentially the industry as a whole.

Final Thoughts

If you want to succeed in sales you need to get out there and sell. If you want to close more deals I suggest practicing the five sales skills listed above. You won’t be disappointed.

 Renzo Costarella 

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9 New Year's Resolutions for Small Business Success

Kimberly de Silva • Guest Writer
This story originally appeared on Bizness Apps

It's a good time to reflect on your business' progress and plan how you want to grow your business in the new year.

When people hear new year’s resolutions, they often think of “exercising more," “spending more time with the family” or “traveling more." Besides these personal resolutions, you can also create impactful resolutions for your small business. A resolution, after all, is a decision to do something differently to bring about positive change. It’s a good time to reflect on your business’ progress and plan how you want to grow your business in the new year. 

1. I will learn how to delegate and do more of it. 

As a small business owner, your to-do list probably doesn’t even fit on one page. There are so many things to do, and it’s easy to delude ourselves that we need to do all of them ourselves. You can only work so many hours in a day. As a result, you’re probably exhausted, stressed and don’t have any free time outside of your business. Delegation is the key to a healthy work-life balance. However, people don’t delegate because it takes a lot of upfront effort and requires a loss of control. So how do you let someone else do certain tasks, while making sure it’s done correctly? The answer is simple: communication and training. Make sure your employees are trained enough, to the point where they can take over some of your tasks. The next step is to clearly communicate the objectives and deadlines, so that you don’t end up micromanaging.

2. I will learn how to manage my cash flow more effectively.

Cash flow is the lifeblood of any small business. In fact, a prominent study from the financial services company U.S. Bank found that 82 percent of startups and small businesses fail due to poor cash flow management. According to The Balance, “This is a great resolution for small business owners who have drastic ebbs and flows in their cash flow, have been unable to create enough capital to invest back into the business or those who don’t really understand the day-to-day finances of the business.”

3. I will take steps to improve my digital presence.

If it’s been more than a year since your site has been updated, if you haven’t taken action to make your online presence mobile-friendly, if you still haven’t created an email marketing list or if digital isn’t part of your marketing strategy at all, it’s time to add this to your new year’s resolutions. You could even take a step further than mobile-friendly and use a mobile-first approach to your digital presence. 

4. I will charge what I’m worth.

Do you feel that your product or service is undervalued? If so, then it might be time to raise your rates to correspond with the value you bring to the table. You might be thinking that raising your prices will alienate certain people from becoming a customer. That could be the case, but you can’t be all things to all people. “Your target market will pay what the marketplace has proved it will pay”, says Entrepreneur. How can you implement this? Depending on your business, you can shift to a “packaged value” approach. This is where you provide tiered packages that give potential customers choices, so they can focus on the value you offer rather than the amount of time you spent. Your prices can then reflect this value

5. I will learn something new.

New year, new skill. Choose something new to learn in 2018 -- it may be directly related to your business or completely unrelated. Learning a new skill will add a dimension of interest to your life that will help to maintain that work-life balance. It will also help you to get out of your comfort zone and meet new people, if you decide to take marketing classes or learn a new language.

6. I will make business strategizing a weekly event. 

Planning is vital if you want to foster a growing business. But running a small business can be chaotic and it’s easy to get sucked into the day-to-day operations. Business strategizing allows you to take a step back and highlight what worked and what didn’t, while adjusting old goals and setting new ones. So why do it just once a quarter or once a year? Set aside time each week to review your strategies. This will help you stay on track and allow you to have a clear hold on your business. 

7. I will drop what’s not working and move on.

After all that business strategizing, you will know exactly what’s not working for your small business. Maybe your sales method isn’t performing well, one of your products isn’t selling or a specific partnership isn’t working out… If this is the case, it’s time to drop it. As The Balance states, “If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on. Something better will turn up.”

8. I will promote my business regularly and consistently.

Since small business owners wear a lot of hats, you might not always have “marketing” at the top of your to-do list. While you should definitely focus on delivering that amazing small business experience, you shouldn’t forget to market that amazing experience to to the outside world. To attract new customers, you have to make promotion a priority. Take the time to create a marketing plan or, even your funds allow it, hire a marketing expert to help you set it up. To get started, try some of these ways to get press coverage for your small business.

9. I will enhance my technology footprint.

Few things frustrate employees -- and customers -- more than working with outdated technology. Slow internet speeds, clunky operating systems and inadequate tools can eat up valuable time. Make an inventory list of all your company supplies to see what needs replacing. Maybe it’s time to implement that online food ordering system, or maybe your employees could use new computers. Start the year off right by upgrading your technology footprint.

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The psychology of self-motivation | Scott Geller | TEDxVirginiaTech

Quite funny as well. Very interesting have a look.

The New 1-2-3 Goal-Setting Routine

People who set goals are more successful in life than those who don’t. Research proves it time and time again.

But here’s the thing: People who enjoy moderate success set LOTS of goals. And while they may achieve several of those goals, they struggle to define the ones the matter MOST to them. The end result? They don’t have a system in place of prioritizing their BIGGEST, life-changing goals.

That’s why nine out of 10 people fail to keep their New Year’s resolutions.

If that sounds a little bit like you, don’t worry.

I’m going to teach you the solution to this too-many-goal problem. And together, we’re going to turn your moderate success into an amazing year.

How, you ask? With my 1-2-3 Goal-Setting Routine.

Here’s how it works (and I’ll start with resolutions, since 2018 is already upon us):

For some people, “resolutions” is a dirty word. But when you stick to them, they can change the trajectory of your life forever.

Resolutions (goals) have always been a big part of my work and personal growth, and they’ve helped inform my professional endeavors. For 20 years, my fitness businesses have helped millions of people set goals, change habits, and transform their bodies.

However, most people go about setting goals all wrong.

This was something I struggled with until my early 30s. That’s when my mentor, Mark Ford, taught me to replace my “shotgun-scattered” approach with laser-focused planning.

In 2006, when I was 31 years old, I sat at my parent’s kitchen table prior to a New Year’s Eve party, writing out my goals for the next year.

At the end of my session, I had dozens of (minor) goals on a page in 10-point font. The next year, I achieved minor success in several areas but didn’t hit the major objectives that would have significantly altered my life for the better.

That’s when I asked Mark Ford for advice. He taught me to focus on just one goal for each of the four big areas in life—health, wealth, social self, and personal enrichment.

His advice was incredibly impactful. It freed me to write my book, start a business in a new industry, and, when I paid it forward, allowed my coaching clients to achieve 12-month goals in only 90 days.

Using the wisdom of Mark Ford as the foundation, I created the 1-2-3 Goal-Setting System. It starts by picking a 90-day deadline alongside one outcome goal for each of two areas of your life (one personal, one professional), and outlining three major actions steps for each outcome goal.

I’ll bet you’re asking, “Why does this minimal approach work better than resolutions?”

Imagine waking up on New Year’s Day and saying, “I want to lose 10 pounds,” or “I want to make an extra million dollars.” That’s nice. But there’s no plan, no path, no focus, and no urgency. Your dream won’t come true.

The 1-2-3 Goal-Setting Formula fixes that.

I’ve received many questions over the years about this formula, so I’ll beat you to the punch and answer them now:

Why a 90-day deadline?

In my book, “The Perfect Day Formula,” I outline five pillars of success that take you from planning to measurable results. The fifth pillar is what the 1-2-3 Goal-Setting Formula really takes advantage of: the BIG deadline.

Deadlines turn the abstract into the concrete, spur us to action, keep us going through tough times, and move faster toward the finish line.

That’s why we use a 90-day deadline in the 1-2-3 Goal Setting Routine. It’s not actually dissimilar to quarterly planning sessions for business sales—and many entrepreneurs and CEOs have enjoyed financial success setting up internal deadlines for their own growth and development.

You should enjoy the same kind of success.

What exactly is an outcome goal? And why is there only one of them?

An outcome goal is a numbers-based objective—like losing 10 pounds or making $1 million. It’s more specific than “losing weight” or “getting rich.”

I limit it to just one outcome goal because I want you to be singularly focused on the goal that has the most significant impact on your life. Think of the outcome goal as the bullseye on the target. If you hit the bullseye, it’s worth more than hitting the outside ring 10 times.

Ok, but why should I focus on just two major areas of my life?

This is where I’ve upgraded the system from what Mark Ford taught me 10 years ago.

Four goals are better than 20, but even then, the waters get a little muddy.

For the next 90 days, you are just going to focus on two major goals—one personal, one professional. That’s it. That’s extreme focus, and a clear path to success.

The great thing is, when you achieve major goals, pretty much every other area of your life improves. Plus, you open up more time and energy for other goals in your next 90-day sprint.

And process goals? What are those, and why three of them?

We need to use process goals because there is a serious FLAW in only setting outcome goals.

Let me explain. A good friend of mine, Alwyn Cosgrove, taught me that we do not control our outcome goals. There are always external circumstances influencing the final outcome. We might lose nine pounds instead of 10, or we might make $900K instead of an extra million. The final outcome is never fully within our control.

However, Alwyn added, what you DO control are the action steps that move you in the direction of your outcome goal. We control our weight loss efforts—our diet, our exercise, our sleep, and our water intake. We control our revenue-generating activities—setting up lead-generation systems, practicing our sales scripts, doing follow-up, and asking for referrals. If we do our best with our action steps (process goals), we’ll get as close as possible to our outcome goals.

So there you have it—a concrete, effective alternative to failure-assured resolutions. One outcome goal for each of two areas of your life—one professional and one personal—and three action steps for each outcome goal.

And let me allay your fears; this isn’t some fly-by-night methodology I cooked up to get clicks, either. My coaching clients have been using the 1-2-3 Goal-Setting System for years. Some have doubled their income, others have achieved massive fitness goals, and still others have landed in happy, longterm relationships that they were seeking for years.

So I urge you to start 2018 on the right foot and build out your own 1-2-3 Goal-Setting System. You can do anything for 90 days—and you may just change your life.

Craig Ballantyne, Contributor

Writer, Coach, Entrepreneur

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Achieving Goals

POWERFUL! Subconscious 90% of Brain Power, Conscious Mind 10% of Brain Power.

Which one would you use ?